Movement // mobile strategy // mobile site design and build // mobile messaging // mobile CRM // mobile applications
Whilst ADT had used TV, mobile and web before, they decided it was about time they became integrated. Enter Movement. With some care and attention to what matters (UX) we produced an engaging and effective mobile experience that amplified their new core creative idea. With a snazzy mobile site, including a location based crime finder, the campaign broke mid-September. At the time of writing this blurb conversions from the mobisite had increased by over 400% and was out-performing the desktop site.
SEAT found there was lots more traffic coming to their site through mobile. They wanted to motivate consumers to take a deeper dive into the world of SEAT. So, Movement jumped in the saddle and took the reins. It was all about appropriate journeys, great experiences and ultimately booking a test drive or ordering a brochure. We designed and built a tech savvy mobisite for the launch of the Leon. This is being rolled out in all key markets and is getting plenty of oooh’s and ahhh’s.
Take 5 athletes, a UK pop sensation and one of the world’s hottest music producers and you get? Coca-Cola’s first ‘Mobile first’ campaign. We were over the moon to be at the heart of this integrated global activity.
To let all those lucky Vodafone Pay As You Go customers know about the launch of the great new Freebee Rewardz, we put together and sent them this MMS. Keeping consistency with the online process meant it couldn't have been easier for users to recognize and start interacting. It was the start of something great - we've been rolling out variants of this creative to shout about new rewards ever since.
Samsung UK asked us to help them boost downloads from their Samsung App store. Together we created Apptivity, a mobile magazine containing smart, unbiased editorial to showcase the best apps to download and help steer consumers through the app marketplace.
We’ve worked with Virgin Media for the past three years to put mobile at the heart of their super special customer area at V Festival. Everyone invited receives an SMS with a link to a mobile site containing their unique barcode ticket and useful information about the area and the festival itself. This proved to be rather effective in both getting people to access the area and the mobile site, with over half of those invited coming along and 4,000+ unique visits being registered across the weekend. The free Wi-Fi, drinks and access to posh toilets probably helped too. All of this hopefully makes the attendees feel pretty special and the envy of all non-Virgin Media customers at the festival.
Vodafone wanted a way of saying 'Hi, here's everything you need to know' to their brand new Pay As You Go customers. We built a special place, in the form of a lovely mobisite, where the newbies could get all the help they needed and find out about the wonderful world of Freebees. A safe Vodafone haven, in your pocket.
Freshfields are the 2nd largest law firm in the world. They asked us to create a mobile version of their Mobile Matters website, a site dedicated to a team of lawyers with a passion for all things technology. As a large amount of their web traffic was coming from a wide range of mobile devices, we optimised the site for low to mid range handsets and another all-singing, all-dancing version for smartphones.
With the ownership of Smartphones in the UK rising quickly. it was no surprise that Barratts spotted a large amount of their web traffic coming from mobile devices. It seemed that building full m-Commerce site would be a good idea, and getting us to build it an even better one.